Ever wonder where do trends come from? How come something is trendy one season and the next it’s completely unfashionable. The fashion industry is known for its fast process, and being always 6 months ahead. Going to book village in Milan, known to be a fashion specialized library possessing the most interesting and varied collection of books and magazines about fashion from women’s wear, shoes to accessories and street style only to name a few.
This time we explored the trend books. The trend book is indeed issued by important style bureaus which send cool hunters around the world to look for the most imminent and interesting trends in colors as well as in textures, fabrics…these books are usually issued 2 years ahead from the season, for example the summer 2014 trend book has been issued this summer of 2012, these books are organized in such a way that there are different books issued from a given style bureau for a given season: a book of general overview on the trends, a book about the colors, one about women’s wear, men’s wear and even going into more specific categories such as for example active wear for women or young collections, in that case representing different targets in order to respond to the market’s demand.
The book offers mood boards and inspiration is usually taken from pictures or objects to define trends, Giving a 360 vision of the seasons fashion wise. The trends and inspirations are taken from all domains from design to photography, art and architecture; as a panel meeting is held in London twice a year with all big style offices helping define the trends in terms of style. Companies like Audi, Mercedes as well as wallpaper companies participate.
These specimens; which consist the most avant-guarde sector of the industry are sold at very high prices approximately 1006 Euros. They are mainly used as inspirational tools in the development of up coming collections, purchased mostly by big companies like United Colors of Benetton, Zara, Mango…or even small companies which can afford them, the cycle of fashion being really fast those fast fashion companies need fast ideas to recycle their collections, those ideas are easily found in those kinds of books. These books are used as well as a consulting tool to make companies aware of what is trendy and to get a confirmation in terms of colors and silhouettes on what is in.
Further more in the bookstore we could find guide books for illustration, flat sketches and patterns which can most likely save a lot of time and work for those who buy them. There was as well a very interesting selection of fashion magazines featuring high resolution show details like: Collezioni, Runaway, Fashion store, Sketchbook, Accessori and WeAr that can be very helpful in the elaboration of a collection’s inspirational mood board.
But at the end, if we use all those books to develop a collection: using a trend book for the color, fabrics and shapes, an illustration book to illustrate and a pattern book to develop patterns; where does creativity get involved?